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Group & Organization Management
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Guidelines for Cross-Cultural Communication Effectiveness

Brent D. Ruben

Among cross-cultural trainers and researchers, considerable attention has been fo cused on problems individuals encounter in adapting to new cultures or subcul tures. For the many volunteers and professionals who live and work in a cross- cultural setting, the question of how to effectively transfer knowledge and skills to persons of different cultural backgrounds is an equally great concern.

Group & Organization Management, Vol. 2, No. 4, 470-479 (1977)
DOI: 10.1177/105960117700200408
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