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Group & Organization Management, Vol. 26, No. 1, 24-52 (2001)
DOI: 10.1177/1059601101261003

Communication, Involvement, and Perceived Innovativeness

Tests of a Model with Two Contrasting Innovations

J. David Johnson

University of Kentucky

William A. Donohue

Charles K. Atkin

Michigan State University

Sally Johnson

Lexington Community College

Increasingly, how well organizations innovate is becoming the single most important issue in determining their ultimate success. Two separate samples focusing on different innovations, one community based (n = 80) and the other technical (n = 116), were drawn from the same organization to test a model of the effects of communication and involvement on perceived innovativeness. In general, the revised model, which was developed in the technical innovation test and confirmed in the community-based innovation test, provided an excellent fit to the data. The results clearly indicated that communication variables have both direct and indirect effects on perceived innovativeness, although the pattern of individual paths appears to be contingent on the type of innovation. The results suggested that contrary to recent trends in the literature, mediated channels can play a critical role in implementing management-initiated innovations.


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