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Group & Organization Management
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Examining the Link Between Diversity and Firm Performance

The Effects of Diversity Reputation and Leader Racial Diversity

Quinetta M. Roberson

Cornell University, qmr3{at}cornell.edu

Hyeon Jeong Park

Georgia State University

Given the scarcity of empirical research on the impact of diversity on organizational performance, the authors used longitudinal data for 100 firms to test hypotheses related to the effects of diversity reputation and leader racial diversity on firm financial outcomes. The results showed a positive relationship between diversity reputation and book-to-market equity and a curvilinear, U-shaped relationship among leader diversity and revenues, net income, and book-to-market equity. The analyses suggest that economic benefits generated from diversity reputation may primarily derive from capital rather than product markets. Furthermore, firm performance declines with increases in the representation of racial minorities in leadership up to a point, beyond which further increases in diversity are associated with increases in performance.

Key Words: diversity • demography • top management teams • reputation • firm performance

Group & Organization Management, Vol. 32, No. 5, 548-568 (2007)
DOI: 10.1177/1059601106291124
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