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Group & Organization Management
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Strategies for Implementing Change: An Experiential Approach

J. Scott Armstrong

An attitude survey and a role-playing case were used to identify the typical approaches people use to implement important changes in organixations. This typical strategy, suggested or used by over 90% of the subjects, was not successful in producing change in any of thefourteen role-playing trials. However, with ten minutes of instruction in the "Delta Technique," 86% of the subjects were suc cessful in introducing change in another fourteen role-playing trials. The "Delta Technique" consists of simple rules drawn from half a century of research.

Group & Organization Management, Vol. 7, No. 4, 457-475 (1982)
DOI: 10.1177/105960118200700408


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