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Group & Organization Management, Vol. 9, No. 1, 71-80 (1984)
DOI: 10.1177/105960118400900104

General Motors: Du Pont's Tough OD Case

William M. Fox

Despite the possession of proven, concrete solutions for well-document ed problems at General Motors and the occupation of high positions in the company, a team of seasoned Du Pont executives, representing a sizeable Du Pont equity interest, made little impact upon General Motors practices over a period of several years. It was only after economic disaster struck the company and its president was replaced that their organizational reforms prevailed.


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